How We're Changing

We Are Now BEN’S ORIGINAL™

We listened. We learned. We changed.

We recognize the inequities that were associated with the name and face of our previous brand and changed our name to BEN’S ORIGINAL™ to signal our ambition to create a more inclusive future while maintaining our commitment to producing the world’s best rice.

This is more than a name and packaging change. We’re also taking action to enhance inclusion and equity inspired by our new brand purpose to create opportunities that offer everyone a seat at the table. BEN’S ORIGINAL™ is expanding its efforts to support underserved communities around the world by providing access to nutritious meals and offering educational opportunities to advance diversity in the food industry.

We are continuing to listen and learn. If you have any thoughts about BEN’S ORIGINAL™, please, fill out the Form below.